Insurance Agents - How Does Yours Measure Up?



Insurance agents can be some of the most essential people you'll ever do business with. They will help you safeguard your home or business, your assets and your financial resources. The work of an insurance agent has the potential to conserve you from financial mess up.

You could go through your entire lifetime and not need the services of an attorney. You might pass away and live and not have to utilize an accountant. You cannot live in "the genuine world" without insurance representatives.

However keep in mind ... it's YOUR obligation to discover which coverages are right for you.

Have you ever heard a story from a friend or relative who filed an insurance claim, only to discover that the coverage their agent guaranteed was not there? I hear those stories ALL THE TIME, and at the WORST POSSIBLE TIME ... AT DECLARES TIME!

I began my insurance career as an agent in 1973. I kept my representative licenses active till 1992 when I ended up being an insurance adjuster. Throughout that period of time, I sold nearly every kind of insurance imaginable.

The best representative is an individual who has hang around studying insurance, not an individual who is a specialist in sales. The biggest percentage of insurance representatives of all types are sales individuals, not insurance specialists. Your representative might or may not be an expert in insurance. You'll need to merely ask your agent what his education level is.

There are a lot of institution of higher learnings that use degrees in insurance today. In our area, the University of Georgia uses degrees in Risk Management and Insurance. It's a pretty well-respected program.

Representatives can also become specialists in insurance by going through continuing education, such as the Licensed Property Casualty Underwriter (CPCU) education program. Life insurance agents can attain the Licensed Life Underwriter (CLU) professional designation. There are other classifications readily available to agents, but those two are the most widely accepted educational programs.

Agents in most states likewise have to complete a state-required number of Postgraduate work hours each year in order to preserve their insurance licenses. The state cancels their licenses if they don't complete the hours.

An agent has a task to you, called the "fiduciary duty." That means that he needs to keep your financial well-being first in his concerns. He has actually breached his fiduciary task to you if a representative offers you an insurance policy because it has a higher commission than another policy.

Representatives normally bring a kind of liability insurance called "Errors and Omissions" liability insurance. Errors and omssions (E&O) is the insurance that covers the representative's company, or the agent separately, on the occasion that a customer holds the representative responsible for a service he offered, or cannot supply, that did not have actually the expected or assured outcomes. This secures representatives and their clerical personnel from liability due to irresponsible acts, mistakes and omissions while conducting their business. It will secure the representative from issues like the copying:

1. loss of client information. The representative just loses your file, physically or digitally.

2. system or software application failure. Computer at the agent's workplace crashes and all information is lost.

3. negligent oversell. The agent offers you protection you don't need, or offers you coverage limits higher than essential.

4. claims of non-performance. This is a broad classification but needs to be. This could include charges that a representative did not offer the appropriate policy, or the appropriate amount of protection.

The number 4 example above is the most prevalent and most unsafe for representatives. Here's why.

People today have several insurance exposures, like:

vehicle physical damage

automobile liability

uninsured or underinsured motorists direct exposures

property owner physical damage

homeowner liability

excess liability

businessowner physical damage

businessowner liability

home-based organisations

life insurance requires

health insurance needs

disability insurance requires

Any one of the exposures noted above can effect any of the others. They are elaborately woven together in each of our lives.

Any agent doing business in the modern world need to do an insurance analysis of any prospect's present insurance and his future insurance requirements. To fail to do so is an invite for a suit.

What does this mean to you?

: If your agent makes pledges to you about protection, and your claim gets denied, you can make a claim versus the representative's Omissions and mistakes Liability policy. You might have to get a lawyer involved, but that just increases the chance that your rejected claim will make money.

Next: In my never-to-be-humble viewpoint, ALL agents selling ANY kind of insurance need to carry out a Insurance Needs Analysis for the possibility PRIOR to selling the policy. In addition, I believe that a representative ought to carefully describe the findings of the Insurance Needs Analysis to the prospect PRIOR to offering the policy.

Both celebrations. the agent and the insurance policy holder ... Lexington Insurance Agency advantage in this transaction. The insurance policy holder has a total explanation of the policy he's purchasing and its relationship to all his other insurance. The agent offers the best protection, and substantially lowers the threat of a suit or claim against his E&O protection for offering the wrong protection.

Here's what an insurance analysis treatment must look like.

1. Personal Information Collection: get as much info about the insured and his family members as possible.

2. Get Copies of Existing Policies: the agent needs to actually check out the existing policies.

3. Examine Insurance Needs: determine the right protections required and the correct policy limits.

4. Suggestions: exactly what ought to be purchased and rates.

5. Application and Sign-off Analysis: complete the application and have the insured accept the analysis form.

6. Provide the Policy: A representative ought to provide the policy face to face and discuss it again, not simply send you a copy in the mail.

Even after all of the training and education that any insurance representative obtains, the agent is still not a specialist in ways to deal with an insurance claim. I have actually had great deals of people inform me that they were getting their agent to assist them with their claim. Later, they figured out that the representative didn't know much more about the claims procedure than they did. As I wrote earlier, representatives can become experts, however their knowledge is customarily in the sales and requires analysis locations of insurance ... not claims. For most representatives, discovering the claims procedure would be a waste of their time, considering that many representatives are not certified to handle claims.

Sure ... some agents will be provided a small claims settlement authority by the business they work for. Some agents will have the ability to settle claims up to about $5,000.00, then only in the home side of the claim ... such as a small water loss or a theft. However, for the most part, the insurance provider focuses claims handling with the claims staff members and independent claims adjusters.

The most essential methods you ought to draw from this short article are:

Interview EVERY insurance agent to discover out their level of proficiency. Let the unskilled agents practice on individuals who do not care about safeguarding themselves the ideal ways.

2. Do not always chase the most affordable premium. You get what you spend for. You 'd be better served to pay a higher premium if an extremely qualified agent looks after you. You do not drive the most affordable car you can discover, do you?

3. Never be reluctant to call the Department of Insurance of your state if you have problems with your representative. Representatives are regulated for a reason.


Representatives usually carry a type of liability insurance called "Omissions and mistakes" liability insurance. Omssions and errors (E&O) is the insurance that covers the agent's company, or the representative separately, in the event that a client holds the agent accountable for a service he supplied, or failed to provide, that did not have the anticipated or assured results. Next: In my never-to-be-humble opinion, ALL representatives offering ANY kind of insurance need to perform a Insurance Needs Analysis for the possibility PRIOR to offering the policy. Even after all of the training and education that any insurance agent acquires, the agent is still not a professional in how to manage an insurance claim. For most agents, discovering the claims procedure would be a waste of their time, considering that the majority of agents are not licensed to deal with claims.

Leave a Reply

Your email address will not be published. Required fields are marked *